Yet these days all I hear about are plans to ‘engage online audiences’ with a brain-numbing combination of SMS and mobile video, avatars, nude models strolling down Park Avenue with URLs stamped on their asses and online games costing clients gazillions in fees to their ad agency. And most consumers yawn and move on.
Public relations is about relations. Relations aren’t built on hammering people over the head.
I totally agree. I have to believe that resistance to the one-to-one and one-to-a-handful approach is partly because it's "easier" to prove your effectiveness at a glance with numbers that show big reach but shallow engagement, and takes more thought and analysis to show effectiveness via smaller reach but high depth and authenticity of engagement.
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I totally agree. I have to believe that resistance to the one-to-one and one-to-a-handful approach is partly because it's "easier" to prove your effectiveness at a glance with numbers that show big reach but shallow engagement, and takes more thought and analysis to show effectiveness via smaller reach but high depth and authenticity of engagement.