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Marketing Begins At Home
Social Media and Public Relations Ideas and Insights From David Parmet
PR people are always encouraged to come up with The Big Idea. This usually happens at a brainstorming session (how I hate that phrase) where the agency muckity-mucks are eager to show some thinking to the client. Come up with something big and flashy we can bring to the client to justify all thi
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2 years ago
I totally agree. I have to believe that resistance to the one-to-one and one-to-a-handful approach is partly because it's "easier" to prove your effectiveness at a glance with numbers that show big reach but shallow engagement, and takes more thought and analysis to show effectiveness via smaller reach but high depth and authenticity of engagement.