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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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The raw deal

Started by David Parmet · 6 months ago

Appointment TV is dead.
If you think otherwise you can talk to my kids who are, as we speak, watching shows recorded days ago; speeding through the commercial interruptions. And that’s just the tip of the iceberg. The children of today watch programs on their mom’s iP ... Continue reading »

2 comments

  • I could not agree more. My 3yr old's sole understanding of TV is that it's on-demand. She's only experienced DVR and mobile video... She recently asked my wife what DVDs she watched as a kid... ;)

    I'll have to check Raw Digital out!
  • My daughter is even hopping online and watching the show at Disney or Nick Jr. BEFORE it hits TV. The desire for immediate fulfillment is being, er, fulfilled immediately.

    The other difference with "kids today" is they have no problem watching one episode...multiple times. It's how I learn more kids tunes than I care to admit. How else does my two year old son know some of the words to "Push It" from the movie "Jump In?" (Besides the fact that he's frickin' brilliant).

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