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Marketing Begins At Home
Social Media and Public Relations Ideas and Insights From David Parmet
This one via The Starbucks Gossip Blog. The Austin American Statesman reports Starbucks has given up on their in-store CD burner kiosks.
In 2004, Starbucks announced with fanfare that Austin and Seattle would be test markets for its Hear Music media bars. Working with Hewlett-Packard Corp., St ... Continue reading »
In 2004, Starbucks announced with fanfare that Austin and Seattle would be test markets for its Hear Music media bars. Working with Hewlett-Packard Corp., St ... Continue reading »
3 years ago
They should have been talking to iTunes online vs. in-store. If they wanted folks to stick around and buy more coffee, they could have bundled it with a free wi-fi promotion.
Perhaps their books will do better?