Ah, so we are coming to some agreement after all, David. I agree that agencies who aren't being thoughtful and smart about this new media landscape will be "forced to adopt or die."
Jeremy Pepper
· 4 years ago
But, that's nothing new Dave and David. Throughout the years, agencies and PR have changed. But, the push has always been with technology PR leading the way with new tech for PR, and it's still that way. And, guess what, technology PR tools don't work for publicity, because the media are different audiences.
Look at my interview with Howard Rubenstein. Here is a man that started with phone and delivery for his press release s and old fashioned media relations, and he's not going anywhere.
The subtext of all these "PR is dead" posts seem to be that blogs are the saviours of PR (or blog consultants are the saviours). I just don't buy it, as blog are just another tool of communications, not one to replace regular, good ol' public relations.
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Look at my interview with Howard Rubenstein. Here is a man that started with phone and delivery for his press release s and old fashioned media relations, and he's not going anywhere.
The subtext of all these "PR is dead" posts seem to be that blogs are the saviours of PR (or blog consultants are the saviours). I just don't buy it, as blog are just another tool of communications, not one to replace regular, good ol' public relations.