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<rss version="2.0"><channel><title>Marketing Begins At Home - Latest Comments in Stepping up to the plate</title><link>http://marketingbeginsathome.disqus.com/</link><description>Social Media and Public Relations Ideas and Insights From David Parmet</description><language>en</language><lastBuildDate>Sun, 07 May 2006 12:40:08 -0000</lastBuildDate><item><title>Re: Stepping up to the plate</title><link>http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-4679683</link><description>He is handling it somewhat well - but it rings hollow. His big announcement is that they got funding - another dotcom mentality press release. What is the value there? Don't tell me you got funding, I don't care who the team is - especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO). &lt;br&gt;&lt;br&gt;Yes, launch - just launch without the big hurrah that really isn't needed. Show me the money, so to speak. Make it good, and then I'll care.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Jeremy Pepper</dc:creator><pubDate>Sun, 07 May 2006 12:40:08 -0000</pubDate></item><item><title>Re: Stepping up to the plate</title><link>http://www.parmet.net/pr/2006/05/06/stepping-up-to-the-plate/#comment-4679682</link><description>First off,I agree with David - so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag).  To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don't mean just product issues -- Web site, demo sites, e-commerce arrangements etc. etc. You particularly don't want to launch an e-commerce product if people won't be able to try it right away.&lt;br&gt;&lt;br&gt;I also don't think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim. &lt;br&gt;&lt;br&gt;On balance, I think I'd deal with the fallout but stick to the original plan.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Susan Getgood</dc:creator><pubDate>Sat, 06 May 2006 14:46:19 -0000</pubDate></item></channel></rss>