DISQUS

Marketing Begins At Home: Stepping up to the plate

  • Susan Getgood · 3 years ago
    First off,I agree with David - so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag). To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don't mean just product issues -- Web site, demo sites, e-commerce arrangements etc. etc. You particularly don't want to launch an e-commerce product if people won't be able to try it right away.

    I also don't think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim.

    On balance, I think I'd deal with the fallout but stick to the original plan.
  • Jeremy Pepper · 3 years ago
    He is handling it somewhat well - but it rings hollow. His big announcement is that they got funding - another dotcom mentality press release. What is the value there? Don't tell me you got funding, I don't care who the team is - especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO).

    Yes, launch - just launch without the big hurrah that really isn't needed. Show me the money, so to speak. Make it good, and then I'll care.