DISQUS

DISQUS Hello! Marketing Begins At Home is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
Jump to original thread »
Author

Stepping up to the plate

Started by David Parmet · 6 months ago

I’m impressed.
Tabblo’s CEO Antonio Rodriguez isn’t taking this sitting down. He’s asking the right questions. Honestly, most CEOs, even those of alleged Web2.0 companies would pretend none of this had happened.
The “bigger proble ... Continue reading »

2 comments

  • First off,I agree with David - so far, the CEO is handling this whole thing deftly and with pretty good humour given the situation (see his comment on Valleywag). To go ahead now or in a week? It all depends on how ready the product is. As we all know, the last week before a tech launch is when a lot of stuff gets buttoned up. Sometimes that last few days can make all the difference between the polished presentation you want to make, and a mess. And I don't mean just product issues -- Web site, demo sites, e-commerce arrangements etc. etc. You particularly don't want to launch an e-commerce product if people won't be able to try it right away.

    I also don't think interest will completely wane in a single week. It will take at least that long for all the PR and tech bloggers to write about it :-) It also sounds like they have a business announcement to do in the interim.

    On balance, I think I'd deal with the fallout but stick to the original plan.
  • He is handling it somewhat well - but it rings hollow. His big announcement is that they got funding - another dotcom mentality press release. What is the value there? Don't tell me you got funding, I don't care who the team is - especially if you are sending it out as a press release. Just let me know your product works, why it is so different that I have to have it, and why I should switch my photos from Ofoto and Flickr to Tabbloo (which, seems not too different from HeyPix and Phanfare and Snapjot, IMHO).

    Yes, launch - just launch without the big hurrah that really isn't needed. Show me the money, so to speak. Make it good, and then I'll care.

Add New Comment

Returning? Login