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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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Speaking of vacation

Started by David Parmet · 6 months ago

I’ve been very interested in the intersection between tourism and social media. I think social media - especially vblogs - are a natural fit for the tourism industry. Just ask Annie Heckenberger.
In preparation for our trip to Bermuda I’ve been Googling everything I could ... Continue reading »

2 comments

  • Christi

    2 years ago

    I think word-of-mouth via the internet is especially important for the tourism industry. People take their vactions very seriously. At one time, we all had to rely on travel agents or travel magazines to get hotel recommendations and travel tips. Maybe some of us were lucky enough to know someone who knows someone who traveled to the place. But other than that, we had to take our chances.

    Not so anymore. Now we can read hundreds of hotel reviews before we ever decide on the perfect room. We can google the destination and read blogs or even watch video from the vactions of perfect strangers. Word-of-mouth, or viral marketing is the most powerful tool the tourism has today. But unlike the travel agent, it is also the most honest. If a vaction destination is not all it's cracked up to be, thankfully we'll know about it before we ever book the flight. Enjoy your trip. Will you be posting any vlogs?
    reply
  • China Tour

    5 days ago

    Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.
    reply

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