http://marketingbeginsathome.disqus.com/Social Media and Public Relations Ideas and Insights From David ParmetenThu, 24 Feb 2005 14:04:40 -0000http://www.parmet.net/pr/2005/02/22/our-ess-ess/#comment-4679004Although RSS is a great tool, it's not a required tool. Marketing efforts that don't involve RSS can still succeed. Remember RSS is just a tool, not the center of the known universe.Randy Charles MorinThu, 24 Feb 2005 14:04:40 -0000http://www.parmet.net/pr/2005/02/22/our-ess-ess/#comment-4679003Agreed. The way Robert went about it though was a little heavy handed.<br><br>The problem with getting RSS in use by non-techies is that you either have to disguise it so that they don't know they are using RSS (the name doesn't help either), or you have to solve the subscription problem. Currently it is just too fiddly to subscribe to a new blog..<br><br>1. Why do I get gobbledigook when I click on the Orange XML button.<br>2. What *is* that orange XML button, and why do I care to know what XML is.<br>3. RSS 2? 1.1? Atom? Eh? Which do I choose? Why?<br>4. Cut and paste? What? To where?<br><br>This wouldn't be too bad but nobody seems to be making any effort to describe a technology wide spec for doing this, some people use feed:// which is not supported everywhere, some people use Browser extensions.<br><br>Until the aggregator developers get together and decide (possibly with the help of browser vendors) reading blogs is going to stay by geeks for geeks.RossWed, 23 Feb 2005 05:48:55 -0000