Marketing Begins At Home - Latest Comments in oops!

Re: oops!

Jeremy Pepper — Sun, 07 May 2006 12:45:17 -0000

Well, part of the bigger problem is the pitch itself is bad. It says nothing much, but takes a long time saying nothing.

Plus, customers are customers. Users are users. Consumers - her bad word choice - are people we just take money from and don't listen to. One thing I can say about blogging and reaching out to bloggers is that it has changed my pitch letter - which tend to be bullet points and short. I save the long stuff for my blog.

As for the cluetrain reference in his post, nice to talk the talk (which in a 30-second bit on the book means just use common sense), but you can't claim you're a small outfit that's just seven people (very Web 2.0 to be small, natch) when you go out and hire a PR firm that is more than just one consultant.

Oh, and there are no major funding announcements in Web 2.0 - that's a relic of the dotcom era.

Re: oops!

Antonio Rodriguez — Sat, 06 May 2006 11:52:28 -0000

This is actually somewhat on point and is good advice. As the sheepish CEO behind Tabblo, my response may be interesting to you. One thing though: I am not sure what Kerry "bigger problem" is. We're all rowing in the same boat here, and learning from posts like yours is one of the things we'll do.

Re: oops!

Dave — Sat, 06 May 2006 10:48:19 -0000

...or perhaps she knew exactly what she was doing and was hoping for all this extra, free publicity. Like you said... who needs another photo-sharing site, right? Well... news like this might just get buried... unless, of course, it was attached to a "scandal"... right?

Food for thought. :-)

Re: oops!

Nick Douglas — Sat, 06 May 2006 10:31:23 -0000

Mike: Nifty site.

David: I'm making a habit of publishing pre-embargo press releases to fight just that. (And because it's fun.)

Re: oops!

mike dunn — Sat, 06 May 2006 06:53:13 -0000

hey - valleywag forgot http://www.esnips.com but i guess that's much more than a photo sharing site huh ;)