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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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Started by David Parmet · 6 måneder dage siden

A broken embargo is the least of Kerry Metzdorf’s problems. Now she and her client, photo start-up Tabblo, are forever linked with the sad tale of her wordy pitch as recounted in Valleywag.
Apart from the larger question … as in do we really need another photo editing % ... Continue reading »

5 comments

  • mike dunn

    3 år dage siden

    hey - valleywag forgot http://www.esnips.com but i guess that's much more than a photo sharing site huh ;)
    reply
  • Nick Douglas

    3 år dage siden

    Mike: Nifty site.

    David: I'm making a habit of publishing pre-embargo press releases to fight just that. (And because it's fun.)
    reply
  • Dave

    3 år dage siden

    ...or perhaps she knew exactly what she was doing and was hoping for all this extra, free publicity. Like you said... who needs another photo-sharing site, right? Well... news like this might just get buried... unless, of course, it was attached to a "scandal"... right?

    Food for thought. :-)
    reply
  • Antonio Rodriguez

    3 år dage siden

    This is actually somewhat on point and is good advice. As the sheepish CEO behind Tabblo, my response may be interesting to you. One thing though: I am not sure what Kerry "bigger problem" is. We're all rowing in the same boat here, and learning from posts like yours is one of the things we'll do.
    reply
  • Jeremy Pepper

    3 år dage siden

    Well, part of the bigger problem is the pitch itself is bad. It says nothing much, but takes a long time saying nothing.

    Plus, customers are customers. Users are users. Consumers - her bad word choice - are people we just take money from and don't listen to. One thing I can say about blogging and reaching out to bloggers is that it has changed my pitch letter - which tend to be bullet points and short. I save the long stuff for my blog.

    As for the cluetrain reference in his post, nice to talk the talk (which in a 30-second bit on the book means just use common sense), but you can't claim you're a small outfit that's just seven people (very Web 2.0 to be small, natch) when you go out and hire a PR firm that is more than just one consultant.

    Oh, and there are no major funding announcements in Web 2.0 - that's a relic of the dotcom era.
    reply

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