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All That Glitters
2 weeks ago · 1 comment
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All That Glitters
David: I'm making a habit of publishing pre-embargo press releases to fight just that. (And because it's fun.)
Food for thought. :-)
Plus, customers are customers. Users are users. Consumers - her bad word choice - are people we just take money from and don't listen to. One thing I can say about blogging and reaching out to bloggers is that it has changed my pitch letter - which tend to be bullet points and short. I save the long stuff for my blog.
As for the cluetrain reference in his post, nice to talk the talk (which in a 30-second bit on the book means just use common sense), but you can't claim you're a small outfit that's just seven people (very Web 2.0 to be small, natch) when you go out and hire a PR firm that is more than just one consultant.
Oh, and there are no major funding announcements in Web 2.0 - that's a relic of the dotcom era.