Interesting perspective. I've never been to a show myself, but I could only imagine. What can we do instead?
Jeremy Pepper
· 4 years ago
Do what I do - look really fast at the nametag, then make the decision to bother them or not. :)
David
· 4 years ago
Blake - good question and probably part of a larger entry I'll one day get around to writing :-)
For starters though, it's basic PR 101 - target carefully, plan ahead, don't go to a consumer pub with a b2b story and vice versa and above all else, be polite.
Kevin Dugan
· 4 years ago
Well, good pre-show planning should cut down on the need to stalk folks. If you have news or something of value to communicate while at the show, schedule appointments. Reach out to your contacts and find out if they're going to the show. Sure, you'll have a few no-shows and you'll wind up meeting with other folks not on your schedule, but that's show life.
Trade shows are tough on everyone, but they bring the bulk of one industry under one roof for a day or two. So there's a lot of value for all involved. That said, I laugh at the press rooms. They guard them as if national security secrets are stashed in those cubbyholes. But at the end of the day, you put stuff in a press kit that you want published...so why all the security?
All Comments
For starters though, it's basic PR 101 - target carefully, plan ahead, don't go to a consumer pub with a b2b story and vice versa and above all else, be polite.
Trade shows are tough on everyone, but they bring the bulk of one industry under one roof for a day or two. So there's a lot of value for all involved. That said, I laugh at the press rooms. They guard them as if national security secrets are stashed in those cubbyholes. But at the end of the day, you put stuff in a press kit that you want published...so why all the security?