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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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More proof if you needed it

Started by David Parmet · 6 months ago

Forbes has the low down on companies abandoning marketing schemes in Second Life.
It turns out that avatars seem more interested in having sex and hatching pranks than spending time warming up to real-world brands. “There is nothing to do in Second Life except, pardon my bluntness, ... Continue reading »

2 comments

  • Adam Snider

    2 years ago

    I never could figure out why companies were all jumping into Second Life. The few hours I spent exploring Second Life when it first started to become popular were enough to tell me that it could never be an effective marketing tool (except, maybe, for the adult entertainment industry) and that, more over, if you were interested in anything other than cyber-sex, there was no point in being there.

    I suspect that all of the large companies that got on board didn't take the time to do some "exploratory research" before deciding that they were going to build their own Second Life store.
    reply
  • Doug Haslam

    2 years ago

    True that SL is not for all companies, or even most of them. However, don't you think that quote represents a crass generalization of SL participants?

    Don't get into SL if you don't want to play the "game" but there's a lot more going on there than cartoon sex.
    reply

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