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Not surprisingly, there is no news item or company statement on the Alaska Airlines newsroom page. Wonder if they will do anything, or just hope it blows over.
-- Mike
However, I am not surprised you have run into asinine comments like that, but that so-called, elusive 25 percent is not going to happen overnight (or possibly, at all if the Wiki is any indication). It's the work like yours, mine, Phil Gomes, Scott Baradell, and the other real PR bloggers that is going to help change PR for the better and school these idiot VPs. Or, VPs that are talking big, like they're big men/women who control the PR world. Blah.
Oh, and as a sidenote, I did try to call Alaska for a comment, but she was not in (8 - 5, you know) to find out what they were going to do about the situation, or if they were official people.