PR should own more than just WOM. We should own blogs, and take back the blogs from blogging consultants that have no PR experience, but are out pounding the pavement and presenting to PR firms and organizations.
Once again, PR sits back and lets what should be a PR function be taken over by Web developers and marketers. It's a shame.
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Once again, PR sits back and lets what should be a PR function be taken over by Web developers and marketers. It's a shame.