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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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further evidence that PR and control are a bad mix

Started by David Parmet · 6 months ago

As we’ve all discovered (hopefully) over our long years toiling at PR agencies, you can only control so much. You can deliver the big interview only to have the client drop the ball. Or the reporter shows up unprepared. Or the editor decide the story has no point. Or (as once hap ... Continue reading »

2 comments

  • How ridiculous. It reminds me of an episode of the show Curb Your Enthusiasm where a newspaper really messes up an obituary. Just another example of why it pays to be detail oriented in the world of published media.
  • Um, is PerfectMatch really on that many people's radars that that is going to hurt the PR firm or eHarmony? When I think of the 40-page questionnaire and competition for eHarmony, it's usually True.com that I think of.

    Mountains out of mole hills, methinks.

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