DISQUS

Marketing Begins At Home: End of an error

  • Heath Row · 4 years ago
    Blog hits are surely easier to get than print hits, given the real estate in the magazine. But to be honest, it all depends on the quality of the pitch -- and whether the story you want to tell is a story that resonates with the magazine or periodical you're pitching. A phrase like "transformative enterprise software" doesn't ring any bells for me, really, because FC doesn't write about products or software that much. We write about leadership, innovation, and how people _work_. That's the spin we'd have looked for in your previous pitches. A low-tech tailor publishing a blog? That's an intriguing work culture concept.
  • David · 4 years ago
    This is one of those things that still blows my mind about the internet... mention a publication and an editor shows up to discuss.

    Thanks Heath for stopping by. I appreciate the advice.