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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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Don’t Panic

Started by David Parmet · 6 months ago

Dear Walt Disney Corporation,
Not that anyone asked for my opinion, but speaking not only as a communications professional but as a life long ubber-maxi-zoom-dweebie-geek of the first order who watched, listened to and read The Hitchhiker’s Guide To The Galaxy more times than I c ... Continue reading »

3 comments

  • Ross

    4 years ago

    The casting of Martin Freeman was though pure genius, but I can't help but agree that they have screwed up big time on the marketing - your blog was actually the place I found out about it. Maybe the blogosphere (or those that like Adams) could do the job on Disney's behalf and prove the point?

    On a related note I hope this film flops so that they don't do Dirk Gently's HDA.
    reply
  • adam

    4 years ago

    If this movie fails, it won't be for lack of trying - they've been trying to get this movie on screen for at least a decade. DNA (Douglas Adams) did umpteen re-writes, the movie changed studios several times... It was frustrating for me as a fan, so I can't imagine what it was like for DNA.

    I predict I'll be buying the DVD when it's released, but that might be to go with the other HHGTTG stuff I have. I HOPE that I buy it because it's so spectacular and true to the storyline.

    My problem is going to be the history I have: reading the books several dozen times, watching the BBC tv series as a child, hearing the radio format growing up - we have it on tape - and then getting the BBC series on DVD a couple of years back. I've got images in my head of how it should be - and if it sucks, I'll be one sad puppy.
    reply
  • Darren

    4 years ago

    I would point out that a work colleague watched the teaser trailer 8 months ago. Where? The cinema of course! It seems they are marketing to the people that watch films in the cinema. Pople like me that only go to the cinema on the odd occassion a film comes out I want to watch, missed their clever marketing.

    Yes, I did not know it was coming out until I ead it here.
    reply

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