http://marketingbeginsathome.disqus.com/Social Media and Public Relations Ideas and Insights From David ParmetenThu, 20 Sep 2007 10:02:24 -0000http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-4680270If I may weigh in, I support the split the difference approach. Based on my experience, a big burst rarely hurts, but like any candle, you need oxygen to sustain what I call the slow burn. To me, building a community fuels the engagement long after the initial headlines fade and loyalty begins. The beauty of communities is they allow for discussion and a forum for announcements and news that may not merit a press release.Dan GreenfieldThu, 20 Sep 2007 10:02:24 -0000http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-4680272I don't disagree with ya - we're more aligned than our respective blog posts might suggest. I particularly DO agree with Brian O's related post at Like It Matters: "Always be launching."Todd DefrenWed, 19 Sep 2007 15:48:01 -0000http://www.parmet.net/pr/2007/09/19/dont-believe-the-hype-2/#comment-4680271Well-said...<br><br>Arrington still hasn't thanked me for the copy of "Fire In The Valley" that I sent him, just so he could learn that there was a silicon valley before 1995. Ingrate...Phil GomesWed, 19 Sep 2007 13:50:29 -0000