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Social Media and Public Relations Ideas and Insights From David Parmet
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Don’t believe the hype

Started by David Parmet · 6 months ago

Last week Todd Defren twitted (twittered? twittoided?) “When launching a start up, TechCrunch40 or DEMO?”
I responded “neither, build a community and let that create your hype.”
To which Todd responded with a blog post here.
Todd sa ... Continue reading »

3 comments

  • Phil Gomes

    1 year ago

    Well-said...

    Arrington still hasn't thanked me for the copy of "Fire In The Valley" that I sent him, just so he could learn that there was a silicon valley before 1995. Ingrate...
    reply
  • Todd Defren

    1 year ago

    I don't disagree with ya - we're more aligned than our respective blog posts might suggest. I particularly DO agree with Brian O's related post at Like It Matters: "Always be launching."
    reply
  • Dan Greenfield

    1 year ago

    If I may weigh in, I support the split the difference approach. Based on my experience, a big burst rarely hurts, but like any candle, you need oxygen to sustain what I call the slow burn. To me, building a community fuels the engagement long after the initial headlines fade and loyalty begins. The beauty of communities is they allow for discussion and a forum for announcements and news that may not merit a press release.
    reply

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