DISQUS

Marketing Begins At Home: Don’t believe the hype

  • Phil Gomes · 2 years ago
    Well-said...

    Arrington still hasn't thanked me for the copy of "Fire In The Valley" that I sent him, just so he could learn that there was a silicon valley before 1995. Ingrate...
  • Todd Defren · 2 years ago
    I don't disagree with ya - we're more aligned than our respective blog posts might suggest. I particularly DO agree with Brian O's related post at Like It Matters: "Always be launching."
  • Dan Greenfield · 2 years ago
    If I may weigh in, I support the split the difference approach. Based on my experience, a big burst rarely hurts, but like any candle, you need oxygen to sustain what I call the slow burn. To me, building a community fuels the engagement long after the initial headlines fade and loyalty begins. The beauty of communities is they allow for discussion and a forum for announcements and news that may not merit a press release.