http://marketingbeginsathome.disqus.com/Social Media and Public Relations Ideas and Insights From David ParmetenWed, 01 Feb 2006 21:01:04 -0000http://www.parmet.net/pr/2006/02/01/dave-barry-media-prophet/#comment-4679479<p>but i think his wife should podcast the games (if allowed) - it needs to be thought of as additional content - not the same as the filtered &amp; edited version that makes it to the 57" screen (playable on ipod video, psp, pc/mac whatever) - behind the scenes, interviews w/ average atheletes, local atheletes, niche content - the stuff huge advertisers don't pony up the big bucks for but is sure to have communities of interest - gotta think outside the tube...</p>glemakWed, 01 Feb 2006 21:01:04 -0000