Marketing Begins At Home - Latest Comments in Consider yourself warned

Re: Consider yourself warned

slotsonline — Sun, 08 Mar 2009 22:31:44 -0000

Nice tips.. A personal touch always works better than the stale old press release.

Re: Consider yourself warned

iPhoneManiac — Tue, 10 Feb 2009 12:14:25 -0000

Nice tips, thanks

Re: Consider yourself warned

Gabriel — Wed, 17 Oct 2007 13:12:47 -0000

It is especially tough when you are a start up going the DIY path. You may have the greatest product since sliced bread (and of course I think we do), but it is difficult to invest that time when you have competing demands, a small staff, and a million relevant websites you can contact.

Re: Consider yourself warned

Kevin Dugan — Sun, 09 Sep 2007 23:34:20 -0000

Here's the bumper sticker:

Don't Pitch. Participate.

The big problem I forsee is that it takes time. And, while the end result is well worth the time, time is money.

Clients see technology speeding things up, but in a lot of ways its requiring PR people to "slow things down." More outlets, more opportunities, more customization. Yet few are managing client expectations accordingly.

To recap: Jeremiah is right. But client expectations need to change. We make that happen. We define them. Then we manage them. Then we exceed them.

What's your take?