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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet

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Consider yourself warned

Started by David Parmet · 6 months ago

Jeremiah has some words of wisdom for PR folks who want his attention.
Here’s a few tips on how to get me to get interested in your clients work. Don’t pitch me. Instead, get to know me, and build a relationship, leave comments on my blog, join the conversation. Find out wh ... Continue reading »

4 comments

Kevin Dugan
1 year ago

Here's the bumper sticker:

Don't Pitch. Participate.

The big problem I forsee is that it takes time. And, while the end result is well worth the time, time is money.

Clients see technology speeding things up, but in a lot of ways its requiring PR people to "slow things down." More outlets, more opportunities, more customization. Yet few are managing client expectations accordingly.

To recap: Jeremiah is right. But client expectations need to change. We make that happen. We define them. Then we manage them. Then we exceed them.

What's your take?

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Gabriel
1 year ago

It is especially tough when you are a start up going the DIY path. You may have the greatest product since sliced bread (and of course I think we do), but it is difficult to invest that time when you have competing demands, a small staff, and a million relevant websites you can contact.

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