The big problem I forsee is that it takes time. And, while the end result is well worth the time, time is money.
Clients see technology speeding things up, but in a lot of ways its requiring PR people to "slow things down." More outlets, more opportunities, more customization. Yet few are managing client expectations accordingly.
To recap: Jeremiah is right. But client expectations need to change. We make that happen. We define them. Then we manage them. Then we exceed them.
What's your take?
Gabriel
· 2 years ago
It is especially tough when you are a start up going the DIY path. You may have the greatest product since sliced bread (and of course I think we do), but it is difficult to invest that time when you have competing demands, a small staff, and a million relevant websites you can contact.
Ziedi
· 9 months ago
Nice tips, thanks
free slots
· 8 months ago
Nice tips.. A personal touch always works better than the stale old press release.
All Comments
Don't Pitch. Participate.
The big problem I forsee is that it takes time. And, while the end result is well worth the time, time is money.
Clients see technology speeding things up, but in a lot of ways its requiring PR people to "slow things down." More outlets, more opportunities, more customization. Yet few are managing client expectations accordingly.
To recap: Jeremiah is right. But client expectations need to change. We make that happen. We define them. Then we manage them. Then we exceed them.
What's your take?