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Popular Threads
Don't Pitch. Participate.
The big problem I forsee is that it takes time. And, while the end result is well worth the time, time is money.
Clients see technology speeding things up, but in a lot of ways its requiring PR people to "slow things down." More outlets, more opportunities, more customization. Yet few are managing client expectations accordingly.
To recap: Jeremiah is right. But client expectations need to change. We make that happen. We define them. Then we manage them. Then we exceed them.
What's your take?