http://marketingbeginsathome.disqus.com/Social Media and Public Relations Ideas and Insights From David ParmetenWed, 25 Apr 2007 08:56:59 -0000http://www.parmet.net/pr/2007/04/25/choose-your-friends-wisely/#comment-4680114The same should be considered for references for that matter. Cannot tell you how many calls I get from potential employers checking references and the people using me as a reference have not even told me prior. In one case, I had not worked with the person for several years and struggled to think of something relevant to say.<br><br>On media leads, this reminds me of a Profnet situation I heard about from a friend. They sent a lead to someone to consider and instead of responding to the PR person, they replied directly to the reporter as if the interview was a done deal. Doph!Kevin DuganWed, 25 Apr 2007 08:56:59 -0000