DISQUS

Marketing Begins At Home: Choose your friends wisely

  • Kevin Dugan · 2 years ago
    The same should be considered for references for that matter. Cannot tell you how many calls I get from potential employers checking references and the people using me as a reference have not even told me prior. In one case, I had not worked with the person for several years and struggled to think of something relevant to say.

    On media leads, this reminds me of a Profnet situation I heard about from a friend. They sent a lead to someone to consider and instead of responding to the PR person, they replied directly to the reporter as if the interview was a done deal. Doph!