http://marketingbeginsathome.disqus.com/Social Media and Public Relations Ideas and Insights From David ParmetenThu, 23 Oct 2008 13:33:33 -0000http://www.parmet.net/pr/2008/10/23/can-we-get-more-annoying/#comment-4680581<p>First of all -- if taking a picture, uploading it to your website, writing about it and publishing it isn't "engagement" I'm not sure what is. ;-)</p><p>But I get what you're saying.</p><p>Still, advertising will never truly change because the target (the human mind) is largely unchanged over the last, oh, several hundred years... or more.</p><p>Branding by association (or "interruption") is still a very valid way of increasing both awareness and perceived value of one's product. Doing so in a targeted sense where the context is relevant is a (much needed!) bonus. Engagement then adds to this in a very big way, as is evidenced here.</p>Dave HamiltonThu, 23 Oct 2008 13:33:33 -0000http://www.parmet.net/pr/2008/10/23/can-we-get-more-annoying/#comment-4680582<p>interruption is still the default model because the type of person that would be eating at a mall food court and be surprised at the great ad opportunity on mall food court tables are not savvy enough to understand engagement.</p>Gregory NgThu, 23 Oct 2008 11:18:37 -0000