interruption is still the default model because the type of person that would be eating at a mall food court and be surprised at the great ad opportunity on mall food court tables are not savvy enough to understand engagement.
Dave Hamilton
· 1 year ago
First of all -- if taking a picture, uploading it to your website, writing about it and publishing it isn't "engagement" I'm not sure what is. ;-)
But I get what you're saying.
Still, advertising will never truly change because the target (the human mind) is largely unchanged over the last, oh, several hundred years... or more.
Branding by association (or "interruption") is still a very valid way of increasing both awareness and perceived value of one's product. Doing so in a targeted sense where the context is relevant is a (much needed!) bonus. Engagement then adds to this in a very big way, as is evidenced here.
All Comments
But I get what you're saying.
Still, advertising will never truly change because the target (the human mind) is largely unchanged over the last, oh, several hundred years... or more.
Branding by association (or "interruption") is still a very valid way of increasing both awareness and perceived value of one's product. Doing so in a targeted sense where the context is relevant is a (much needed!) bonus. Engagement then adds to this in a very big way, as is evidenced here.