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Marketing Begins At Home

Social Media and Public Relations Ideas and Insights From David Parmet
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Can We Get More Annoying?

Started by David Parmet · 6 months ago

Table top ads, originally uploaded by david parmet.
This ad is running on every table top in the food court of the Trumbull (CT) Mall.
Forget for a moment the fact that there aren’t any REAL ads running, only ads for the ad shop. What I’m wondering is why in ... Continue reading »

2 comments

  • Gregory Ng

    8 months ago

    interruption is still the default model because the type of person that would be eating at a mall food court and be surprised at the great ad opportunity on mall food court tables are not savvy enough to understand engagement.
    reply
  • Dave Hamilton

    8 months ago

    First of all -- if taking a picture, uploading it to your website, writing about it and publishing it isn't "engagement" I'm not sure what is. ;-)

    But I get what you're saying.

    Still, advertising will never truly change because the target (the human mind) is largely unchanged over the last, oh, several hundred years... or more.

    Branding by association (or "interruption") is still a very valid way of increasing both awareness and perceived value of one's product. Doing so in a targeted sense where the context is relevant is a (much needed!) bonus. Engagement then adds to this in a very big way, as is evidenced here.
    reply

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