Marketing Begins At Home - Latest Comments in Business blogs

Re: Business blogs

David Parmet — Fri, 14 Apr 2006 07:35:26 -0000

Good points and I will bring them up in a future post....

Re: Business blogs

John Wagner — Wed, 12 Apr 2006 15:11:41 -0000

David:

I understand what you're saying. I guess my question is related to the value of a blog in the overall marketing toolkit.

We continue to read how powerful blogging is in its ability to build communities and facilitate dialog. But on my blog, when I've asked for examples of blogging ROI, I get a lot of answers about "improved my writing skills" and "helped me learn more."

What I don't get is "enabled me to communicate more effectively with my customers/clients" or "brought prospects to me that increased my business." And I'm not just talking about PR blogs, either.

Not sure if this makes sense. As you can tell, I'm struggling with the concept of how blogs really and truly fit into the kit ... not the hype, not the PR surrounding the blogs, but blogging itself.

Re: Business blogs

David Parmet — Wed, 12 Apr 2006 12:21:39 -0000

John - I think that misses the point completely. English Cut isn't just a blog, any more than Stormhoek is about blogging. It's about using all channels available to build a brand, in any way you can.

To say there's a dearth of successful business blogs is like saying there's a dearth of sucessful newspaper ads. They just are a part of the marketing toolkit now.

Re: Business blogs

John Wagner — Wed, 12 Apr 2006 09:54:13 -0000

Sorry ... pushed the button too soon.

I don't mean YOUR second wave. I mean a second wave in general. There seems to be a dearth of successful business blogs considering how much ink and visibility blogging has received. Makes me wonder ... is it the blogs themselves that helped, or the publicity about the blogs?

Re: Business blogs

John Wagner — Wed, 12 Apr 2006 09:51:26 -0000

David:

The problem that I see surfacing is that there are no follow-up stories to the tailor and the wine-maker. Where is the second wave of success stories built on blogs?